This brochure is designed to be a straightforward, no-nonsense guide, providing clear and honest information for couples experiencing infertility about the various treatment options available. In creating this piece, I intentionally steered away from the soft pastel colours commonly found in traditional infertility pamphlets and avoided the inclusion of irrelevant, whimsical imagery often seen in similar materials. Instead, I focused on a minimalist design with clean typography and a calming yet bold colour palette to ensure the content remains the focal point.

In contrast to a typical informational brochure, this design is conceived as a practical companion for couples navigating infertility. Not merely a source of information, it's crafted to be portable, featuring dedicated sections for document storage, medication tracking, and appointment scheduling.